Best Ads Networks in 2022 To 2025
Ads Network: Best Ad Networks in 2022 To 2025
Best Ad Networks Right Now
Best Ad Network: Whenever we talk about the monetization of websites, the first name that comes to mind is Google AdSense. While there's nothing wrong with that—after all, it's the best ad network in the world—it's unwise to assume that Adsense can't be surpassed by any other ad network.
The advertising technology industry is constantly evolving. Therefore, it will not be an exaggeration to say that Google has competitors that can give them a good run for their money.
It may take some hit-and-trial to figure out which ad network, or combination of ad networks, generates the most revenue. However, after figuring this out publishers can work efficiently on monetizing their websites.
What is Ad Network?
In a simple inventory sales process, think of an advertising network as an intermediary responsible for delivering the right impression to the right buyer. It partners with publishers (supply-side) and advertisers (demand-side) to help them reach their advertising campaign goals.
Now, as the inventory exchange cycle becomes complex, the role of advertising networks begins to diverge. For publishers, ad networks sometimes sell inventory directly, and sometimes, buy inventory from SSPs or ad exchanges and sell it for a higher profit.
Most publishers are known to specialize in a particular type of ad format. Therefore, publishers looking to monetize through a particular format should consider ad networks.
For example, there are CPM ad networks like Crito that are known to offer the best CPM rates and then there are video ad networks like Unruly Serving Publishers with the best video content.
What is The Best Ad Network Right Now?
Adsence, Media.net, Adsterra, Popads, PropellerAds is The Best Ad Network Right Now.
How to Choose the Best Ad Network?
Finding the best ad network is easy. There's just one problem - there are too many options. And the jargon flying around in the ad tech industry certainly doesn't help things. What is programmatic shopping? Should you choose CPC or CPM? Should you go with the standard IAB units or the newer, more innovative types?
Some of these questions may seem daunting. If you haven't specifically taken the time to dive into and understand how the online advertising tech ecosystem works, it may seem like choosing a network for your website is a difficult task. Tough work, but it doesn't have to be.
Finally, there are a few things you should consider before signing a contract with that ad network:
- Size of advertiser network.
- Quality of ads in the network.
- Variety is available in ad formats.
- Compensation & payment terms.
- The underlying technology.
Top 10 Best Ad Network Right Now
We've compiled a list of the best ad networks to help publishers choose the ad network that's right for them:
1. Adsterra - Best Ad Network
Adsterra is a trusted ad network with partner care, delivering over 30 billion ad impressions per month worldwide. It is renowned for its experienced and qualified team, unparalleled direct traffic from around the world, three levels of anti-fraud protection, and a wide range of ad formats and payment methods.
Most recently, Adsterra recorded over 100K campaigns delivering over 30 billion impressions per month across 248 geographic regions.
Publishers can monetize any traffic with Adsterra: desktop/mobile website traffic or social/mobile app traffic with Adsterra. A significant positive of this ad network is that publishers can choose from its many ad formats: popunder, social bar (total blast!), in-page push, native, banner, VAST (pre-roll video).
Work: CPC, CPM, CPI, CPA, CPL
Minimum traffic: none
2. PopAds - Best Ad Network
PopAds is a pop-under ad network that is known to be relatively faster and more secure than others like it. It gives publishers a means to monetize their website traffic with the help of high-quality pop-under ads.
One advantage for publishers is that it allows payment on request and access to advertisers in over 40 countries. As a result, it provides publishers with a wider scope when it comes to keyword choice and targeting to effectively monetize the traffic in their niche.
Work: CPV, CPM
Minimum traffic: None
3. PropellerAds - Best Ad Network
PropellerAds supports banner ads in all standard sizes in addition to on-click and in-banner video ad formats, such as 728×90, 300×250, 160×600, and 120×600. Therefore, if the ads are strategically placed, publishers can expect up to $1–2 in CPM for US and UK inventory.
They have 70,000 active campaigns worldwide and perform manual checks to remove all unsafe and suspicious advertisers, ensuring high ad quality. In addition, publishers benefit from 100% monetized inventory, in-time payouts, a personal account manager, and detailed real-time reporting.
Work: CPM, CPC, CPA
Minimum traffic: none
4. Media.net - Best Ad Network
Media.net Yahoo! Presents advertisements. Bing contextual advertising network, which includes a large pool of national and local advertisers. It ensures a 100% fill rate across all verticals and ad formats. Some of Media.net's publishers include Forbes, Elle, Reuters, Cosmopolitan, and CNN.
The ad network supports standard IAB ad sizes and has access to high-quality ads from all major DSPs. In addition, the Media.net display unit supports desktop interstitial, in-content native, contextual ads, and mobile docked ads.
Work: CPM, CPC, CPA
Minimum traffic: none
5. ClickAdu - Best Ad Network
ClickAdu is one of the best digital ad networks for publishers to maximize revenue. They deliver over 2.5 billion impressions per day with an active base of 2000 publishers and 15,000 campaigns.
In addition, the ad network offers high CPM based in over 240 countries with the assurance of a 100% ad fill rate. Pop-up ads, videos, and pre-roll ads are the most common ad formats they offer.
Above all, the ad network is also soon going to introduce display banner ads which can provide a good CPM-based model for publishers.
Work: CPM
Minimum traffic: none
6. Infolinks - Best Ad Network
Banner ads, although popular, are associated with a major problem, i.e. banner blindness, where users (consciously or subconsciously) ignore ads because they are seen as intrusive.
Infolinks solves this problem by offering an innovative set of free-to-use and profitable ad units, viz. InFold (overlay ads), InText (text link ads), InTag (tag cloud ads), Inframe (banner ads in margins and frames), and In-Screen (smart interstitial ads).
The availability of such solutions leads to better SEO, less intrusiveness for users, increased relevance, and better space utilization. Infolinks generates high monthly revenue for over 350,000 publishers. They are known for working with the largest advertisers such as Facebook, Microsoft, Amazon, and eBay.
The platform is simple enough to integrate with a website and is open to any publisher with no setup fees and minimal page views or visitor requirements.
Work: CPM, CPC, CPA, CPV, CPI, Auction
Minimum traffic: none
7. RevenueHits - Best Ad Network
RevenueHits uses contextual and geo-targeted ad serving technology, making it a favorable choice in times of GDPR. Ad networks allow publishers to monetize websites, mobile sites, add-ons, widgets, toolbars, and more.
Known as one of the best advertising platforms, RevenueHits promises a 100% fill rate across all geographies. In addition to display ads, ad networks allow publishers to monetize their websites using text ads, pop-ups, apps, widgets, XML feeds, and other custom formats.
Work: CPM, CPC, CPA, CPV, Auction
Minimum traffic: none
8. Adcash - Best Ad Network
Adcash DSP+ is an online advertising platform for both advertisers and publishers with 10 000+ active campaigns worldwide.
It offers the best-performing ad formats for both web and mobile monetization, including pop-unders, native ads, push notifications, banners, and interstitials. They have many tools and features that help publishers to monetize their traffic more effectively. In addition, their technology bypasses adblockers.
Publishers can expect high eCPM, flexible payment terms, real-time statistics, and support from them. Their experienced and multilingual account managers help publishers take their monetization strategy to the next level.
Work: CPM, CPC, CPA Target
Minimum Traffic: Not Applicable
9. SmartyAds - Best Ad Network
SmartyAds SSP is a media-sales network built for publishers who want intelligent revenue optimization.
Their cross-environment header-bidding wrapper (desktop, mobile, or in-app) and high-volume private marketplace deals intensify competition for inventory and help publishers increase yields.
They offer over 2 billion daily impressions achieving the highest CPM, CTR, and fill rates across all geographies that climb up to 100%.
SmartyAds also offers a range of desktop and mobile ad formats viz. Rewarded videos, interstitial ads, native ads, and banners.
Their lightweight and latency-free iOS and Android SDKs enable arbitration that sends requests to a large number of ad networks and DSPs.
Publishers easily benefit from their partnerships with top in-demand partners across global monetization geographies making highly targeted personalized ads the best digital advertising platform out there.
Work: CPM
Minimum traffic: none
10. TrafficForce - Best Ad Network
Trafficforce helps publishers and advertisers maximize their advertising revenue by offering various forms of online advertising. Ad networks sell targeted website and mobile traffic based on impressions.
Being a supply-side platform, the network helps publishers gain access to over 100 demand-side partners. They follow Header Bidding or Open RTB technology to deal with the traffic.
Known as one of the best advertising platforms, Traffic Force offers ad formats like display banners, pop-unders, IM floaters, and in-stream video ads for publishers to take advantage of.
Work: CPM
Minimum traffic: none
Why are ad networks important?
Additionally, ad networks are known to work efficiently to sell the rest of the advertising inventory. Ad networks take the remaining inventory from multiple publishers, segregate them by demographics, and sell the segmented impressions specifically to advertisers looking for similar impressions.
Doing so ensures that publishers' inventory reaches the right advertiser on time. By now it is clear that ad networks are essential for publishers.
1. What is an Ad Network?
Ad networks are known to work efficiently to sell leftover advertising inventory. Ad networks take the remaining inventory from multiple publishers, segregate them by demographics, and sell the segmented impressions specifically to advertisers looking for similar impressions.
2. Which ad network pays the most?
Some of the best-paid ad networks include:
- AdSense
- Media.net
- Adsterra
- Popads
- PropellerAds
3. Why do publishers work with ad networks?
Publishers work with ad networks to find opportunities to sell the inventory they are unable to sell through direct sales. Unsold inventory results in loss of revenue to the publisher.
Conclusion
The choice is wide when it comes to ad networks, which means each publisher can find their ideal solution. Publishers must take into account their needs and then decide on the ad network, or the classification of the ad network.
This list has solutions for all types of publishers, whether they are small, large, or need simple services. The right ad network can help publishers monetize their websites efficiently. We advise them to go through a few options testing before setting them up on an ad network.
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