6+ Most Popular Social Media Platforms for Business

December 28, 2021 February 20, 2022

6+ Most Popular Social Media Platforms for Business

Social media has become an integral part of our everyday lives, so you should consider using it for the promotion and success of your business. Developing a marketing strategy has a positive impact on your brand promotion, and social media activity should have its place.

More than 3.6 billion people were using social media worldwide in 2020, and this number is expected to reach 4.41 billion by 2025. Social media is not only used for entertainment, and many world-renowned reputable companies leverage the power of social media to increase ROI. and CTR, boosting brand exposure, increasing brand loyalty, and engaging with customers.

There are over 100 social media platforms used by people across the world, and in this article, we will discuss the top 6 most popular social media networks that can help your business thrive and be profitable.

Most Popular Social Media Platforms for Business Now

1. Facebook – 2.7 Billion Monthly Users

2. YouTube – 2.2 Billion Monthly Users

3. Instagram – 1.2 Billion Monthly Users

4. Pinterest – 442 Million Monthly Users

5. Twitter – 353 Million Monthly Users

6. LinkedIn – 260 Million Monthly Users

1. Facebook – 2.7 Billion Monthly Users

The most popular social media platform in the world is considered to be the best tool for business promotion in its domain. The reason for this popularity is based on the fact that around 1.85 billion users around the world use Facebook every day. In addition, 69% of adults in the US have accounts on Facebook. All this allows businesses to easily find and target their potential customers.

Business owners can use both free and paid options to implement their marketing strategy. Check out the official Facebook for Business site and see more useful tips on the subject. Use Facebook to be able to reach and interact with a mass audience.

2. YouTube – 2.2 Billion Monthly Users

A world-renowned audio-visual search engine is another great social media platform for your brand promotion.

Every month 2 billion people use YouTube for entertainment, and most of them prefer it for education. Moreover, this social media platform helps businesses engage their audience with the help of video content. 54% of people want businesses to share more video content, and YouTube is a great place to start.

The visual representation of a product or service enables people to become more closely acquainted with your brand and encourages them to discover more about it and eventually acquire it. Consider that you can easily create high-quality videos with the help of this website, so try out the tools to promote your business on YouTube.

3. Instagram – 1.2 Billion Monthly Users

According to statistics, Instagram is used by 67% of Gen Z, 57% of Millennials, and only 38% of Gen X. That's why Instagram is the platform to interact with young audiences who easily understand visual information.

Instagram provides an opportunity for companies to create engaging content by posting creative images. You should add meaningful text describing a picture and don't forget about hashtags that have a significant impact on the success of your business. Well, 90% of Instagram users say that they follow company account updates. Keep in mind that the popularity of your brand will depend on your activity: stories, live video streaming, interacting with other businesses, mentions, tagging, and many other things you can learn about in this article.

4. Pinterest – 442 Million Monthly Users

Pinterest requires high-quality images that are a vital prerequisite for the success of promoting your business on this platform. Keep in mind that attractive photos go viral instantly, so you should focus on adding a link to your website where people can discover your company's features.

There are around 442 million active users in different countries who easily spend their money on offers that you see on social media. Pinterest is one of the most profitable advertising platforms, so businesses need to create engaging images. You may be familiar with visual content types to efficiently exploit the tactics in your marketing strategy.

5. Twitter – 353 Million Monthly Users

This microblogging social media platform is extremely popular these days due to its 280 character catchy tweets that go viral instantly. To attract more readers, you can also have hashtags with your tweets which will increase the level of engagement of your page. Your marketing strategy should include posting multiple tweets per day to engage more potential customers.

93% of users are open to interacting with brands on Twitter, so the platform allows businesses to learn more about their customers and establish loyal relationships with them.

Learn more about the steps in the strategic marketing process to avoid getting in the way of your success. And with the Click to Tweet option, you will be able to promote, share and track your content for free.

6. LinkedIn – 260 Million Monthly Users

This social media platform is perfect for posting professional content including your brand goals and achievements. LinkedIn amasses an audience of more than 260 million active monthly users from 200 countries, many of whom are skilled professionals. So your paramount task is to make connections, and LinkedIn Groups are perfect for that.

The interesting feature of this platform is that if you work in the B2C segment, you are more likely to get partners on LinkedIn rather than clients. It is because of this social media uniqueness that people flock to the platform for education rather than shopping and entertainment. If you are a small business owner who needs professional marketing help, you should visit the LinkedIn Business page.

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