Top 10 Most Popular Social Media in 2022
Top 10 Most Popular Social Media in 2022
Which are the most popular social media platforms in 2022?
Now Most Popular Social Media is Facebook, Twitter, LinkedIn, and more.
Top social media sites have seen quite a stir over the years.
Facebook may still be dominant, but TikTok has seen the fastest growth of any social media platform. Launching only five years ago, the video-based platform now ranks fifth for most monthly active users (MAUs).
Meanwhile, Instagram has seen impressive growth and is ranked fourth for MAU.
This means that the choice of social media platforms for brands that want to reach the audience is growing and changing. And attention should be paid to where your demographic is headed.
Facebook was once the place for all ads, but it is now preferred by an older user group. Gen Z and Millenials have moved on to Instagram, and watch this space for TikTok.
With that in mind, how do you choose where to invest your time (and potentially advertising spend)?
The best move is to consider which channels are right for your audience. Test presence on relevant social media sites, and from the results, choose strategically which ones to double down on.
We're going to take a look at the most popular social media platforms in our social media guide: Facebook, Twitter, LinkedIn, Instagram, Snapchat, TikTok, Pinterest, Reddit, YouTube, and WhatsApp.
| Top 10 Social Media Platforms Compared | |||||
|---|---|---|---|---|---|
| No | Name | User | Revenue | Launched | Headquarters |
| 1 | 2.7 billion | $86 billion | 2004 | Menlo Park, CA | |
| 2 | YouTube | 2 billion | $19.8 billion | 2005 | San Bruno, California |
| 3 | 2 billion | $5 billion | 2009 | Menlo Park, California | |
| 4 | 1.16 billion | $6.8 billion | 2010 | Menlo Park, CA | |
| 5 | TikTok | 689 million | $35 billion | 2016 | Culver City, CA |
| 6 | Snapchat | 433 million | $911 million | 2011 | Los Angeles, CA |
| 7 | 430 million | $212.5 million | 2005 | San Francisco, CA | |
| 8 | 416 million | $1,693 million | 2010 | San Francisco, CA | |
| 9 | 353 million | $3.72 billion | 2006 | San Francisco, CA | |
| 10 | 310 million | $8.05 billion | 2003 | Mountain View, CA | |
| Top 10 Social Media Monthly Active Users | |
|---|---|
| Name | User |
| 2.7 billion | |
| YouTube | 2 billion |
| 2 billion | |
| 1.16 billion | |
| TikTok | 689 million |
| Snapchat | 433 million |
| 430 million | |
| 416 million | |
| 353 million | |
| 310 million | |
Top 10 Social Media Sites and Platforms
1. Facebook - Most Popular Social Media
2. YouTube - Most Popular Social Media
3. WhatsApp - Most Popular Social Media
4. Instagram - Most Popular Social Media
5. TikTok - Most Popular Social Media
6. Snapchat - Most Popular Social Media
7. Reddit - Most Popular Social Media
8. Pinterest - Most Popular Social Media
9. Twitter - Most Popular Social Media
10. LinkedIn - Most Popular Social Media
1. Facebook - Most Popular Social Media
Regardless of your industry, there is a place for you on Facebook, despite changing demographics.
Some of the major industries on Facebook include financial services, e-commerce, retail, gaming, entertainment, media, telecommunications, technology, consumer goods, and automotive businesses.
While News Feed increasingly supplants commercial posts, there are still ways to increase engagement without investing in ads.
Consider joining (or creating) groups using a Facebook Messenger chatbot or using live video to increase your engagement.
- Headquarters: Menlo Park, CA
- Launched: 2004
- Monthly Active Users: 2.7 billion
- Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes
- Revenue: $86+ billion (2020 To 2022)
2. YouTube - Most Popular Social Media
YouTube is the native video social media platform that claims dominance in the market, ranking second at 2 billion for monthly active users.
The reach potential on YouTube is unmatched, with 73% of American adults using the platform. Numbers that cannot be ignored.
YouTube has a strong user base across all age groups. With a hard-to-reach 65+ demographic and 38% of US adults using the platform, it is second only to Facebook.
YouTube covers all genres from beauty, gaming, education to DIY home improvement. It is the investing platform for most brands, with video being the growing medium for content marketing.
- Launched: 2005
- Headquarters: San Bruno, California
- Monthly Active Users: 2 billion
- Revenue: $19.8+ billion (2020 To 2022)
- Founders: Jawed Karim, Steve Chen, Chad Hurley
3. WhatsApp - Most Popular Social Media
WhatsApp remains the most popular social messaging app, right next to Facebook Messenger.
The discontinued messaging app may not seem like the obvious choice for brands. But, let's say SMS has an open rate of 98% compared to 20% for email; You realize that this is a captive audience. And, unlike SMS, WhatsApp messages are free to send.
If you use WhatsApp for customer services and retention, you start to realize that there is a lot of potential for a brand on a typical low-profit platform. If you can crack WhatsApp, you have a direct marketing channel for your audience.
- Launched: 2009
- Headquarters: Menlo Park, California
- Monthly Active Users: 2 billion
- Revenue: $5+ billion (2020 To 2022) estimated
- Founders: Brian Acton, Jan Koum
4. Instagram - Most Popular Social Media
Instagram is a social network where product-based businesses, influencers, and coaches can thrive.
Since launching ShoppablePost in 2018, the potential ROI for product-based businesses is higher than ever – not only can B2B engage with a mass audience, they can also share product information and sales directly from the Gram. can add.
If your target demographic is under 35, Instagram is a goldmine: 75% of 18-24-year-olds use Instagram, 67% of Generation Z, and 57% of Millennials use the app daily.
- Headquarters: Menlo Park, CA
- Launched: 2010
- Monthly Active Users: 1.16 billion
- Founders: Kevin Systrom, Mike Krieger
- Revenue: $6.8+ billion (2020 To 2022)
5. TikTok - Most Popular Social Media
With the company's mission to inspire creativity and bring joy, TikTok bills itself as the "leading destination for short-form mobile video".
TikTok has certainly struck a chord for being the youngest app in the market but has already seen incredible growth. In 2017, after just one year, the app became the fastest growing app worldwide. By 2020, the app had been downloaded 2 billion times globally, despite TikTok being banned in the US and banned in India.
If you want to join Generation Z, then TikTok is the platform to check out. In the US, 25% of the audience is teens or younger. Those users are too busy; As of January 2021, the time per user spent on TikTok exceeded the time for Facebook.
- Launched: 2016
- Headquarters: Culver City, California
- Monthly Active Users: 689 million
- Founders: ByteDance Ltd, Zhang Yiming, Toutiao
- Revenue: $35 billion (2020 To 2022)
6. Snapchat - Most Popular Social Media
If your target demographic is young, you may want to get on Snapchat.
The most active users on Snapchat are 13-year-olds, and they are spending more than 30 minutes a day on the app.
Snapchat is a haven for user-generated content, behind-the-scenes videos, exclusive offers, and impressive acquisitions.
- Headquarters: Los Angeles, CA
- Launched: 2011
- Monthly Active Users: 433 million
- Founders: Evan Spiegel, Bobby Murphy, Daniel Smith, David Kravitz, Leo Noah Katz
- Revenue: $911 million (2020 To 2022)
7. Reddit - Most Popular Social Media
Reddit describes itself as the "front page of the Internet" and according to Alexa Ranking, Reddit is one of the top 20 most visited sites.
Reddit has a unique mix of content and community, with over 150,000 communities dedicated to every topic imaginable.
With so many niches, there is a place for every brand and business – it's a matter of finding the places your potential customers are active and diving into.
Be forewarned, however, Reddit is a fickle place and will not tolerate coercive self-promotion. As you begin to navigate, tread lightly because if you're in the wrong tone, commentators quickly jump in and can wreck a brand.
- Launched: 2005
- Headquarters: San Francisco, CA
- Monthly Active Users: 430 million
- Founders: Steve Huffman, Alexis Ohanian, Aaron Swartz
- Revenue: $212.5 million (2020 To 2022)
8. Pinterest - Most Popular Social Media
Some of the most popular content on Pinterest includes pins related to fashion, food, decor, wedding, workout, and DIY.
Plus, anything with rich visuals can flourish on Pinterest.
Specifically, 81% of Pinterest users are women – if you have a predominantly female audience, this is a compelling reason to invest time in social media marketing on Pinterest.
That doesn't mean men aren't on Pinterest - 40% of new Pinterest signups are men.
- Launched: 2010
- Headquarters: San Francisco, CA
- Monthly Active Users: 416 million
- Founders: Ben Silbermann, Paul Sciarra, Evan Sharp
- Revenue: $1,693 million (2020 To 2022)
9. Twitter - Most Popular Social Media
If your business is related to entertainment, sports, politics, technology, or marketing, you stand to earn tremendous engagement on Twitter.
On Twitter, brands have the opportunity to carve out and hone their voices – there is room to be clever and engaging while being informative and helpful.
Jump into threads, deliver value, share your content as well as others, and engage in nonstop conversations.
- Headquarters: San Francisco, CA
- Launched: 2006
- Monthly Active Users: 353 million
- Founders: Jack Dorsey, Evan Williams, Biz Stone, Noah Glass
- Revenue: $3.72 billion (2020 To 2022)
10. LinkedIn - Most Popular Social Media
Within its vast network of professionals, you'll find more than 61 million users in senior positions on LinkedIn.
If you're looking for decision-makers who have the power to hire your company, stock your product, or partner with you, LinkedIn is the place.
Did you know that 44% of LinkedIn users have an income higher than the national average? Or do more than 50% of Americans with college degrees use LinkedIn?
LinkedIn is a very focused social media platform, and because of this, it has unlimited potential to connect with an elite group of professionals who can make a difference to your business.
- Headquarters: Sunnyvale, CA
- Launched: 2003
- Monthly Active Users: 310 million (estimated 2019)
- Founders: Reid Hoffman, Konstantin Guericke, Allen Blue, Jean-Luc Vaillant, Eric Ly
- Revenue: $8.05 billion (2020 To 2022)
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