Best Email Marketing Services for Small Business

Email Marketing Services: A good email marketing service enables you to create highly engaging email newsletters with an easy-to-use user interface (ideally a drag-and-drop editor).

You can easily send bulk emails that are personalized and targeted without a lot of work. It is also known as marketing automation.

In addition, your email marketing service should make it easy to manage your contact list, segment users into groups, and track the performance of your email marketing campaigns.

Most importantly, a good email service provider makes sure that your email campaigns do not end up in the spam folder.

Having said that, let's take a look at some of the most popular email marketing service providers and how they stack up against each other.

10 Best Email Marketing Services for Small Business

1. GetResponse: Get Started with a Free Marketing Platform

2. Constant Contact: Digital and Email Marketing Platform

3. Sendinblue: All Your Digital Marketing Tools in One Place

4. HubSpot: Best Free CRM Software for Businesses

5. Omnisend: Ecommerce Email Marketing and SMS Platform

6. Drip: The Ecommerce Revenue Engine

7. Moosend: Email Marketing Software for Thriving Businesses

8. AWeber: Email Marketing & More for Small Businesses

9. ConvertKit: The creator marketing platform

10. Mailchimp: Marketing, Automation & Email Platform

1. GetResponse: Get Started with a Free Marketing Platform

GetResponse is a marketing platform that includes a chat platform as standard. This means that GetResponse can be an ideal solution for marketers and business users in general, with a focus on everything from customer relationship management to landing pages and webinars.

However, behind all this is a marketing platform that offers landing pages and email marketing, as well as a respectable amount of automation, to ensure that your communications and marketing are working well. So after a chat with customers or colleagues via a link in an email or via a chat button on a landing page, you can automatically follow up with the email for responses and upsells as needed.

As if that wasn't enough, there are plenty of great integrations available with other popular third-party platforms, including Salesforce, Slack, WordPress, and Facebook, as well as several eCommerce platforms and payment gateway options like Magento, Shopify, Etsy, and more. , Stripe, and PayPal.

While the free tier only has 500 contacts, the cheapest paid tier for GetResponse allows up to 1,000 subscribers. For more customers, the price then increases according to the number of people you need to reach. At any given level, even free, there are an unlimited monthly number of emails sent that are supported.

A paid tier of subscription is a requirement, along with support via email and chat, to get chat functionality.

While the cost may appear a bit high compared to other providers, be aware that this assumes a single-core user and is only charged for that, rather than all users being charged each month as is that few other providers do, making it potentially more competitive. Furthermore, the inclusion of other marketing tools makes it a potentially powerful platform for users who can take advantage of these functions.

2. Constant Contact: Digital and Email Marketing Platform

Constant Contact is one of the largest and fastest-growing email marketing services in the world. It is also the easiest-to-use and beginner-friendly email marketing service.

You can easily manage your email lists, contacts, email templates, marketing calendars, and more.

Each account gives you access to unlimited email, easy tracking and reporting, built-in social media sharing tools, a free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores.

Their Email Plus account also comes with powerful features like email automation, drip campaigns, surveys and polls, coupons, online donations, and subject line A/B testing to help you send targeted emails to maximize your open rate.

Constant Contact offers unmatched customer support with live chat, phone calls, email, community support, and a vast library of helpful resources.

In addition to online training, they also offer in-person live seminars across the United States. It allows small business owners to quickly learn the basics of email marketing and use it to grow their business like a pro.

For all of the above reasons, we rank Constant Contact as the best email marketing service for small businesses and startups.

Constant Contact has a free 60-day trial (no credit card required). After that their prices start as low as $9.99/month.

3. Sendinblue: All Your Digital Marketing Tools in One Place

SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest-growing email marketing platforms in Europe.

It's an easy-to-use platform with excellent tools for creating beautiful and highly engaging emails. Their simple drag-and-drop email editor is perfect for beginners with little to no email marketing experience.

SendinBlue includes beginner-friendly marketing automation tools that allow you to send transactional emails, create workflows for automated follow-up emails, and segment users. It can also choose the best time to send bulk emails using its AI algorithms to ensure optimal email delivery.

SendinBlue offers a completely free email marketing plan and unlimited contacts. Their free plan lets you send up to 300 emails per day, but all of your emails will have their branding.

Their paid plans for Lite start at $25 per month. You can also include SMS in your account, but prices will vary depending on your sending needs.

They have recently revamped their premium plan to include more advanced features like a landing page builder, live chat, sales CRM and Facebook ads integration. This means users now get more value for the same price.

SendinBlue also offers a separate SMTP bulk email marketing service that you can use to power automated or transactional email from your WordPress site. You don't need it for email marketing campaigns, but if you have a large website, and you want automated real-time content-based email, it's a great functionality.

4. HubSpot: Best Free CRM Software for Businesses

HubSpot is one of the most well-known software in the CRM and email marketing space.

Their email marketing service is free to start, and it comes with several powerful automation features designed to grow your business.

You can use their easy drag-and-drop email builder and selection of templates to create a completely custom newsletter that matches the personality and colors of your brand.

Because of the native integration with HubSpot CRM, you can personalize your email for each customer based on device type, country, list subscription, or any other custom information you may have on an individual customer.

HubSpot comes with all the powerful features you'd expect from an enterprise-level email marketing software such as send-time optimization, high email delivery, A/B testing, detailed performance analysis, marketing automation, drip campaigns, and more.

One of the main reasons small, medium and enterprise customers choose HubSpot is that they provide an all-in-one marketing platform that includes email marketing, CRM, automation workflows, sales tools, website builder, operations hub, and more. Huh.

HubSpot Email Marketing has a free plan, which includes a CRM and all of HubSpot's free marketing, sales, service, and operations tools.

The free version allows you to send up to 2,000 emails and store an unlimited number of subscribers. You can create custom signup and popup forms, create landing pages, manage and track your online ads, and more. It has all the tools you need to get started.

If you need more advanced capabilities, their paid plans start at $45/month.

5. Omnisend: Ecommerce Email Marketing and SMS Platform

Omnisend is a powerful SMS and email marketing service for eCommerce businesses that are looking for an omnichannel marketing automation solution.

They offer one of the most generous free email marketing plans as it includes all-powerful features like pre-built automation workflow, customer segmentation, A/B testing, performance reports, and even SMS + web push notifications Huh.

Most other free email marketing plans are restricted, but Omnisend is confident in their value proposition, so they offer most everything in their free plan. As your contact list grows, you will need to upgrade to their paid plans.

Omnisend integrates seamlessly with all popular website builders and eCommerce platforms such as WooCommerce, Shopify, BigCommerce, and more. They have integrations with hundreds of other business tools such as live chat software, help desk service, and more.

The best thing we liked about Omnisend is their pre-built eCommerce marketing automation workflows designed to help you generate more revenue. This includes emails such as welcome email series, cart abandonment emails, cross-sell emails, and more.

Their email builder is very easy to use and comes with a large selection of email templates, so you can create beautiful, on-brand campaigns. Once this is set up, you can personalize emails using their powerful targeting and segmentation features.

What many users love about Omnisend is that they offer SMS so you don't have to pay for separate software, and their SMS feature allows you to send messages to 209 regions around the world.

Omnisend's free email marketing plan allows you to contact up to 250 customers, and their paid plans start at $16 per month.

6. Drip: The Ecommerce Revenue Engine

Drip is a powerful enterprise email marketing platform for eCommerce, bloggers, and digital marketers. They offer a variety of tools to simplify marketing automation, sales funnels, and personalization.

Their email software provides seamless integration for all popular website builders including WordPress and WooCommerce. This allows you to easily add pop-up/opt-in signup forms to your website and get more leads.

What sets Drip apart from competition like Campaign Monitor is their intelligent marketing automation tools, smart email segmenting, split testing features, list grouping, and a visual drag and drop builder for workflow automation. These features let you reach the target customers in your email list to get more sales.

Drip's support options include live chat support, webinars, automation training, detailed courses, free guides, and excellent documentation.

We use Drip for many of our businesses because it allows us to send bulk emails, engaging and engaging with each customer on an individual level using our smart eCommerce marketing automation.

Their eCommerce Revenue Attribution feature shows us how much revenue we generate from each email marketing campaign.

Although it is a bit pricey, we believe Drip is the best email marketing software for eCommerce websites and business owners who want more advanced features to maximize their marketing efforts.

Drip offers a free trial, and their plans start at $49/month which includes all of their features.

Recently, they have added SMS notification as a feature in all plans that allows you to connect with your users on both email and SMS marketing channels. This makes them a true all-in-one email marketing platform for store owners.

7. Moosend: Email Marketing Software for Thriving Businesses

Moosend is an affordable email marketing service for small businesses. It comes with powerful marketing automation features, email list building tools, landing pages, and more.

You can quickly create an email newsletter and customize the email design to match your brand in minutes either by choosing from their dozens of pre-built email templates or by creating completely custom templates.

The good thing about Mouseend is that they provide marketing automation features for all plans including the free plan. You can use their automation workflow designer to offer a personalized customer journey to your newsletter subscribers.

Moosend provides detailed email analytics that shows you important metrics such as email opens, clicks, bounces, product views, purchases, custom event tracking, and even estimated demographics data.

All plans come with powerful conversions optimization features such as A/B testing, email heatmap analytics, countdown timer, conditional content, AI engine for product recommendations, popup forms, floating bars, newsletter signup subscription forms, and more.

Moosend offers a free forever plan for up to 1,000 email subscribers and an unlimited number of emails (credit card not required). After that their pricing starts at $8 per month for their Pro plan which includes landing page builder, transactional email for eCommerce websites, team management, and more.

8. AWeber: Email Marketing & More for Small Businesses

AWeber is one of the oldest and most popular email marketing service providers in the world. They provide a variety of tools for small and medium-sized businesses to manage their email marketing.

Getting started with AWeber is easy. It connects seamlessly to most platforms including WordPress. For detailed instructions, check out our ultimate guide on how to connect AWeber to WordPress.

You get access to ready-to-use HTML email templates, list management, autoresponders, A/B testing, and email tracking with detailed information.

Aweber also has other powerful email marketing features such as AMP email, automatic RSS-to-email for bloggers, and tag-based customer segmentation.

Support options include live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.

AWeber offers a free plan limited to 500 subscribers. After that, their price starts at $19/month. You can also sign up for quarterly or annual plans to save even more.

9. ConvertKit: The creator marketing platform

ConvertKit is a robust email marketing platform for professional bloggers, writers, and marketers. It is extremely easy to use and incredibly powerful.

The unique feature of ConvertKit is that you can easily offer content upgrades and incentives with an email signup form. It also comes with easy-to-manage auto-responders, so you can send drip emails from their email service.

With ConvertKit, you can easily divide customers into those who are interested and those who have already purchased. It helps you increase conversions with automated emails that feel more personal. In the context of marketing, this is called targeted email marketing.

They have all the powerful features you would expect from a top email marketing service such as A/B testing, beautiful email templates, landing page builder, smart workflow, and more.

ConvertKit offers email-based support and has an extensive knowledge base with great learning materials.

Lots of ConvertKit features such as paid newsletters are specially designed for creators and professional bloggers, so we rank them as the best email marketing service for professional bloggers.

They also added the ability for you to sell digital products and subscriptions from a single platform.

ConvertKit offers a 14-day free trial, and their prices start at $29/month. They also offer a 30-day refund policy.

Their Creator Pro plan also includes advanced functionality such as a newsletter referral system, subscriber scoring, advanced reporting, and Facebook Custom Audiences.

10. Mailchimp: Marketing, Automation & Email Platform

Mailchimp is one of the most popular email marketing service providers in the world as they offer free forever email marketing service plans.

Although we no longer recommend it because there are better solutions available in the market, the sad reality is that we couldn't make the best email marketing software list without including Mailchimp because of its massive popularity.

Mailchimp comes with a handy drag-and-drop email builder, autoresponders, splitting contacts into groups, and simple tracking for analytics. It allows you to set delivery times based on user's time zones, and you can set up segmenting based on geographic location.

You can easily integrate MailChimp with WordPress, Magento, Shopify, and many other platforms. If you're using WordPress, check out our Ultimate Guide to Using Mailchimp and WordPress for detailed instructions.

When it comes to marketing automation features, the Mailchimp platform is pretty limited compared to the other providers on our list, such as HubSpot, Drip, or ConvertKit.

In recent years, Mailchimp has attempted to add several "advanced" features, but after testing many of these, they aren't really that advanced.

Mailchimp support is provided by email, live chat, and a large tutorial knowledge base. However, their support is often slow and doesn't match the quality of service that you get from Constant Contact.

Mailchimp offers a free forever plan that allows you to send 12,000 emails to up to 2,000 subscribers. This plan is quite limited as you do not get features like send-time optimization, advanced segmentation, multi-variate testing, etc. You also need to display their branding in your email. Last but not least, support is limited to email only which is fine if you are a hobbyist but as a serious business, you need reliable support that you can rely on.

Their paid plans start at $10/month for up to 500 customers and pricing increases in increments of 500 subscribers.

However, if you want unlimited audiences, advanced audience segmentation, multivariate testing, and comparative reporting, you'll need to go for their $299 per month plan.

Best Email Marketing Service

There are dozens of email marketing services out there, and we want to make sure you choose the right email address for your business needs. Below is our expert pick:

If you are a small business, non-profit, or a new blogger, we recommend using Constant Contact. Their pricing is great, and the support team is top-notch. Their onboarding team will help you achieve success in email marketing instantly.

If you run an online store / eCommerce website, we recommend using Omnisend or Drip as they provide the best eCommerce email marketing software. Their personalization and automation features are extremely powerful. Many of our business websites use Drip.

If you are a professional blogger or content creator, we recommend using ConvertKit. They offer an easy-to-use platform with advanced segmentation and funnels that will help you take your blogging business to the next level.

If you're a business owner who wants a powerful marketing automation tool that combines email marketing, SMTP bulk email, and SMS messages, we recommend using SendinBlue. Their platform is easy to use, and they allow you to manage both email and SMS from a single interface. They also offer quite a generous forever free plan which makes them the best free email marketing software.

If you're looking for an all-in-one email marketing solution, we recommend using HubSpot. They offer a power suite of marketing tools including email marketing, CRM, sales tools, live chat, website builder, and more. Their free plan is great for lead generation as it lets you store unlimited subscribers.

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