Email Marketing - Best Email Marketing Services

Email Marketing - Best Email Marketing Services

Best Email Marketing Services

Marketing trends and channels evolve. While some trends come and go quickly, one channel that remains more or less the same is email. Email remains the top channel for content marketing with both B2C and B2B marketers. 87% of B2B marketers and 77% of B2C marketers use it to nurture their audience.

It can also help you enhance your other marketing channels such as social. Along with this, marketers still face many challenges in their email marketing efforts. One of these major challenges is the time taken to create a great-looking email from scratch. Without efficient tools, marketers can spend a lot of time creating and sending emails that don't look amazing at all. This hinders productivity while reducing your email marketing ROI.

Too many companies settle for this position because they are unwilling to invest in a single tool to simplify the process. However, email marketing tools don't have to be expensive. You can find lots of free email marketing tools that can help you save time and money.

1. HubSpot Email Marketing - Best Email Marketing Services

HubSpot, perhaps best known for its marketing automation platform, recently launched a free email marketing tool that can support a lot of small business transactional email needs.

Whether you need to send kickback emails from lead offers, thank you emails after purchases, or just promote current campaigns, the free version of HubSpot email marketing can do just that. One of the best parts of HubSpot's free email tools is its ease of use. The tool has a handy drag-and-drop visual editor, and it comes equipped with ready-made templates to get you up and running right away.

What makes HubSpot email marketing stand out is its native integration with other HubSpot tools, such as the free-forever CRM. Once you start an account, you get access to both tools so you can create a centralized contact database, organize it into lists, and manage and track email performance.

2. Sender - Best Email Marketing Services

The sender is one of the best free email marketing tools in the market with features to ensure delivery. It lets you create amazing newsletters without any HTML knowledge. Simply choose from a template and customize it with elements such as images, videos, and text. You can also personalize your newsletters to create an even bigger impact for each recipient.

Sender's robust analytics feature is one of the top reasons we're on our list. It lets you track who opened your emails and clicked on links, when they were opened, and more. It also helps you build accurate buyer profiles based on your customer actions, so you'll be able to optimize your existing email strategy and create attractive offers.

3. Sendinblue - Best Email Marketing Services

Sendinblue is a marketing communications platform that includes both an email marketing tool and additional functions such as customer relationship management and landing page creation. With over 70 design templates, Sendinblue's email design functions make it easy to create a great-looking email. Plus, all of these templates are responsive, and you can preview your results to make sure your design looks the way you want on any screen format.

After you've designed your email, you can use features like A/B testing and segmented recipient lists to do manual effort and guesswork to optimize your campaigns and target your ideal audience.

4. Omnisend - Best Email Marketing Services

Omnisend is a sophisticated eCommerce marketing platform that integrates all your communication platforms in one place. Its free plan only includes email, but that's more than enough to support the email marketing efforts of small and medium businesses. It allows you to automate your email delivery using behavioral triggers and easily time your communications based on the convenience of your customers.

You can use its broad audience insights to send more relevant email marketing messages. Design engaging newsletters using time-saving features like the product picker, which lets you select all the products you want to include in your email. You can also include scratch cards, discount coupon codes, and gift boxes to further customize your email display.

5. SendPulse - Best Email Marketing Services

SendPulse advertises itself as a multi-channel marketing platform, but its email marketing feature is the most popular. It comes with a ton of professionally designed email templates that you can easily customize using the drag-and-drop editor. You can then set these customized emails to be sent automatically at the right time based on user behavior, event triggers, and other variables.

SendPulse's subscriber rating feature is a great way to identify your most valuable customers. It lets you analyze each customer's read and unread rates, along with open and click rates. You can also set replaceable text fields to personalize your email by name, gender, date of birth, age, and job role.

6. Benchmark Email - Best Email Marketing Services

Benchmark Email is a great alternative to email marketing tools, designing responsive emails that look great, no matter what device they're viewed on. If you need to add a picture to your email, you can also edit the image on the platform itself. Email Editor lets you add effects, stickers, and text to effectively send your message.

You have the option to choose from several pre-designed templates based on industry, type, and occasion. For the more HTML savvy, you can also use the code editor to create an email from scratch. The dual-view feature lets you view your email design while editing, which simplifies the entire email creation process.

7. Mailchimp - Best Email Marketing Services

Mailchimp is the leader in email marketing tools you've probably heard of. Their free plan gives you basic email marketing features like email creation and scheduling. What makes it a great email marketing tool is its smart recommendation feature, which gives you valuable audience insights to optimize your marketing efforts.

It's easy to design emails on the platform using a content manager, where you can store your images and files for easy access. Mailchimp lets you automate your email at critical stages of the buyer journey, so you can easily send welcome emails, order confirmations, abandoned cart reminders, and more.

8. MailerLite - Best Email Marketing Services

Sophisticated features like the landing page builder and pop-up customizer make MailerLight stand out among the free email tools on the market. In addition to the basics like a drag-and-drop email builder, the tool comes with a rich text editor and a built-in photo editor for creating great emails.

mailerlite email optimizer

You can create responsive landing pages to match the emails you send, which will increase your chances of increasing conversions. You can run a split test on different variations of your email to see what's best for increasing clicks and conversions. MailerLite also provides you with a comprehensive campaign report that includes vital statistics such as click rate, unsubscribe rate, open rate, and more.

9. Mailjet - Best Email Marketing Services

Mailjet comes with intuitive and collaborative tools to help you create effective email marketing campaigns. Customize any of the pre-designed templates and create responsive emails to impress any recipient, no matter what device they're using. If you work with a team, you will love the platform's real-time collaboration feature that allows for seamless collaboration.

This email marketing tool also lets you add dynamic content so that you can create personalized and relevant emails for each recipient. This helps you get better results from your email marketing campaigns. You can also integrate the platform into your CRM and easily manage your mailing list through a single dashboard.

10. Moosend - Best Email Marketing Services

Moosend is an excellent email marketing tool that lets you automate repetitive tasks and saves you time. You can create practical email campaigns based on your customers' information and/or activities. You can use its advanced segmentation feature to send highly accurate emails to each recipient, increasing the open rate and click-through rate as well as ROI.

This tool provides you with a detailed campaign performance report so that you know exactly how to optimize your campaigns and achieve better results. You can even integrate it with some of your favorite apps to seamlessly transfer important information between different tools. This is one of the only free email marketing tools that does not include your logo in your emails.

Email Marketing Services - Bottom line

Most of these free email marketing tools also come with robust features without the need to upgrade to a paid plan. Small businesses and marketers need to be able to make the most of them while saving time and money. Even if you need to upgrade to accommodate your business needs, you'll find that many paid plans are affordable and flexible enough to fit your budget.

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