Email Marketing Tools

Email Marketing Tools

Email Marketing Tools

Emails have become an important tool in a marketer's arsenal. Email marketing, in particular, is widely considered to be the most cost-effective marketing strategy. If used appropriately, this strategy can help businesses promote their products or services to acquire new customers and retain their existing base.

However, an email marketing campaign is only as good as the software being used to launch it. It would not be wrong to claim that the success and failure of your campaigns depend on the email marketing software you choose.

Hence, one must be wise in searching for the right software. You don't want to end up with software that makes you pay more for fewer features. You need software that equips its users with all the tools they need to launch an engaging email marketing campaign.

Email Marketing Tools

Today we have many options. That's why it can be difficult to find software that best meets the marketing needs of your business. So, we've made your job a little easier and suggest a list of tools that we believe are some of the best email marketing tools being widely used today.

We came up with the list after much deliberation and experienced the interface, functionality, and features offered by this tool itself.

Top 10 Best Email Marketing Tools

1. Mailjet - Email Marketing Tool

2. Mailgun - Email Marketing Tool

3. Keap - Email Marketing Tool

4. Hubspot - Email Marketing Tool

5. Sendinblue - Email Marketing Tool

6. MailChimp - Email Marketing Tool

7. Constant Contact - Email Marketing Tool

8. Drip - Email Marketing Tool

9. MailerLite - Email Marketing Tool

10. AWeber - Email Marketing Tool

1. Mailjet - Email Marketing Tools

Mailjet is best for designing Marketing Emails with advanced drag and drop builders.

Mailjet by Pathwire is an email marketing software that allows its users to create, send, automate and monitor email marketing campaigns. Featuring an advanced drag-and-drop editor, the software enables the creation of marketing emails such as newsletters, drip sequences, welcome emails, and many more.

It aids in the process with a plethora of ready-made templates that help marketers create engaging marketing campaigns without technical knowledge. The software also has robust email automation, which can be used to send bulk emails at your specified date and time without additional manual effort.

The software is also beneficial for team collaboration, as it allows multiple team members to work remotely on a single marketing campaign in real-time. Mailjet's expert team of email delivery professionals can partner with companies that send over 500,000 emails/month to create a custom-tailored inboxing strategy. Their experts help with troubleshooting issues and advise on best practices.

With Mailjet it's also easy to manage a contact list and group customers with similar preferences into a single list to send targeted messages. The software also features A/B testing and email verification to improve email delivery while drastically improving or reducing bounce rates. Lastly, the tool also presents its users with real-time statistics that tell you how your marketing campaigns are performing.

Mailjet Email Marketing Features:

• Advanced Drag and Drop Editor
• A/B Testing and email validation
• List management
• Email automation
• Advanced segmentation
• Real-time analytics

Verdict: Mailjet is a powerful tool from PathWire that efficiently simplifies and automates the process of email marketing. You can send, create, schedule, and track personalized or targeted emails with Mailjet without any hassle.

The advanced drag-and-drop editor and tons of email templates allow you to get creative with your marketing emails. Its ability to improve email deliverability with robust email verification and A/B testing makes it one of the best email marketing tools we have today.

Mailjet Email Marketing Tools Price: Free plan available for sending up to 6000 emails per month and 200 emails per day. The Basic plan for $9.65 per month allows up to 30000 emails per month without any limit on daily emails. A premium plan for $20.95/month allows 30,000 emails per month, with no limit on daily emails. Customized plans are also available.

2. Mailgun - Email Marketing Tools

Mailgun is best for sending bulk and transactional emails via SMTP relay and HTTP API.

Melgon by PathWire is a cloud-based email solution designed for developers and businesses. This is particularly useful for creating, sending, and tracking transactional emails in real-time. The tool is known for its easy SMTP integration and RESTful API that makes it easy to send transactional as well as bulk emails.

The software has a robust email verification feature, wherein invalid email addresses are removed and eliminated to have a clean email contact list. It helps businesses send emails to the correct inbox at all times, thus vastly improving email open and click rates.

In addition to transactional email, the software is home to Mailjet, the tool we discussed above for its impressive email marketing capabilities. Melgon allows its users to automatically parse emails, schedule emails to be sent at a specific date and time, personalize emails, and optimize the performance of sent emails with real-time statistics.

For companies that send large amounts of email, Mailgun offers an email delivery service to ensure the best possible performance. Mellon connects its customers with a technical account manager to optimize their inbox performance and advise on best practices.

Mailgun Email Marketing Tools Features:

• Send bulk and transactional emails via easy SMTP integration and RESTful API
• Automatic email parsing
• Real-time email analytics
• Personalize, schedule, and track emails in real-time
• Improved email deliverability

Verdict: Melgon is a powerful email marketing platform designed with developers in mind. As such, developers can use this tool to create, send and track bulk and transactional emails in collaboration with marketers. The software stands out among its competitors due to its robust email verification feature that helps businesses save their money and reputation by preventing email bounces.

Mailgun Email Marketing Tools Price: Pay as a service – 5000 emails free for three months, after which you pay only for the messages you send. Foundation plan – $35/month for 50,000 emails, Development plan – $80/100,000 email month, Scale plan – $90/month for 100,000 emails with advanced settings.

3. Keap - Email Marketing Tools

Keap is Best for CRM and sales & marketing automation.

Keap a CRM, sales, and marketing automation platform will help you automate repetitive tasks like lead capturing.

Its automatic follow-up features send text as well as email follow-up to potential customers immediately after filling out a form. For email marketing, it offers modern templates that can be easily implemented.

Mailgun Email Marketing Tools Features:

• Keap can activate the automation by the client’s actions. This will deliver the right message to the right client.
• To drive repeat sales it helps with sending automated emails and newsletters.
• Along with email marketing, Keap has B2B capabilities and many more features like Invoices, appointments, SMS messages & Keap Business Line, etc.

Verdict: If we compare Keapalive with other email marketing tools then it performs better as it is an all-in-one platform of sales automation, marketing automation, and CRM database. With great templates, the platform can help you enhance your brand image. Its expert coaching team will assist in the migration of contacts and data.

4. HubSpot - Email Marketing Tools

HubSpot - Best for native integration with HubSpot products.

HubSpot Email Marketing is an easy-to-use email platform that is widely popular for its ability to integrate seamlessly with HubSpot business automation software. This gives it a distinct edge in the market as its integration with tools like HubSpot CRM greatly enhances the user experience.

The software has an interactive drag-and-drop builder that allows you to create branded marketing emails in no time. It is very easy to send personalized and fragmented emails with the help of this tool.

Hubspot Email Marketing Tool Features:

• Drag and drop editor
• Tons of ready-made templates to create marketing emails
• Contact list management
• A/B Testing

Verdict: HubSpot email marketing solution works hand in hand with HubSpot CRM to make the email optimization process more productive. The software has an intuitive email builder that allows you to create beautiful campaigns in no time. In addition, its A/B testing system ensures that your email campaigns are optimized enough to address delivery issues.

Hubspot Email Marketing Tool Price: Free plan available, $45/month for 1000 marketing contacts, $800/month for 2000 marketing contacts, $3200/month for 10000 marketing contacts.

5. Sendinblue - Email Marketing Tool

Sendinblue – Best for robust email optimization.

Like every other email marketing tool, Sendinblue also has an intuitive drag-and-drop builder, tons of readymade templates, and a massive gallery of stock images to make the creation of marketing emails quick and easy.

Sendinblue emphasizes improving email delivery by helping users perform A/B testing to learn which marketing emails work and which don't. Lastly, Sendinblue presents users with comprehensive reports that provide clear insight into the performance of launched email marketing campaigns.

Sendinblue Email Marketing Tool Features:

• Advanced drag and drop editor
• A/B testing
• Advanced report generation
• Create and send transactional emails

Verdict: With an intuitive drag-and-drop editor with CRM Lite features, Sendinblue provides almost everything you want to send marketing emails that result in high conversions. It's worth checking out for its ability to create unique marketing emails.

Sendinblue Email Marketing Tool Price: Free plan available, $25/month-Lite, $65/month-Premium.

6. MailChimp - Email Marketing Tool

Best for creating customized marketing emails.

Mailchimp is a cloud-based email solution that allows users to create, schedule, send, and track marketing as well as transactional emails. Mailchimp has an easy-to-use drag-and-drop editor, tons of ready-made templates, and a huge gallery of stock images that can be used to create unique marketing emails in an instant.

The emails you create in Mailchimp can be automated, segmented, and studied with real-time analytics provided by the software. In addition, Mailchimp offers you templates for postcards, landing pages, and social media posts to enhance the brand image of your business.

MailChimp Email Marketing Tool Features:

• Advanced drag-and-drop builder
• Marketing automation
• Advanced contact list segmentation
• Real-time analytics

Verdict: Mailchimp is arguably the most widely used tool on this list, and rightly so. The software allows you to create, send, automate and track marketing and transactional emails. You can personalize email, segment contact lists, and make rational decisions by referring to the real-time insights Mailchimp provides on launched email campaigns.

MailChimp Email Marketing Tool Price: Free plan available with 2000 contacts/month, Essentials plan - $9.99/month, $14.99/month, Premium - $299.

7. Constant Contact - Email Marketing Tool

Best for Dashboard Tracking System.

Constant Contact allows you to create beautiful marketing emails by offering an intuitive email builder and tons of responsive templates. It stands out because of its dashboard that allows you to track the progress of each email campaign launched by your business. The software also has a robust contact management feature, which allows you to easily store, import, and organize contacts.

Constant Contact Email Marketing Tool Features:

• Real-time email tracking
• Contact management
• Intuitive email builder
• Responsive templates

Verdict: If you are looking for a simple email marketing tool that allows you to create, send and track emails in a fast and easy way, then Constant Contact is the software for you. The software's real-time email tracking dashboard alone makes it worth checking out.

Constant Contact Email Marketing Tool Price: 30-day free trial, $20/month - Basic plan, $45/month - Email Plus.

8. Drip - Email Marketing Tool

Best for sending and automating marketing SMS and emails for Ecommerce platforms.

Drip is a perfect email marketing tool for the eCommerce platform. The software provides users with a visual email builder that can create beautiful marketing emails as well as SMS from scratch. The software allows businesses to segment their contact list to know how each sent email is performing. Drip also allows users to use lead ads and forms that can work together to help companies attract new customers and increase engagement.

 Drip Email Marketing Tool Features:

• Tons of customizable templates
• Advanced contact list management and segmentation
• Automate email and SMS marketing campaigns

Verdict: Drip is an email and SMS marketing software that can help eCommerce platforms increase their reach and increase their revenue stream. It makes it easy to send and automate marketing emails with the help of customizable templates and a visually appealing email builder.

Drip Email Marketing Tool Price: Pay to start at $19/month.

9. MailerLite - Email Marketing Tool

Best for robust email automation

MailerLite serves two purposes of launching successful email marketing campaigns. It allows you to create beautiful newsletters with the help of a smart drag-and-drop editor. On the other hand, it allows you to automate your email by setting up workflows to maintain a consistent relationship with your customers.

MailerLite also allows you to optimize the performance of your email campaigns with the help of advanced segmentation, real-time statistics, and A/B testing.

MailerLite Email Marketing Tool Features:

• Build and automate marketing emails
• A/B Testing
• Contact list management
• Advanced report generation

Verdict: MailerLite is a very easy-to-use software because it gives you all the tools you need to create and track beautiful, personalized emails. The software also optimizes the performance of campaigns by offering features such as segmentation and A/B testing.

MailerLite Email Marketing Tool Price: Free plan available, $10 for 1000 subscribers, $15 for 2500 subscribers, $30 for 2500-3000 subscribers, and so on.

10. ActiveCampaign - Email Marketing Tool

Best for email marketing automation.

ActiveCampaign is an email solution that allows users to send and automate their email marketing campaigns. Its in-built email builder helps you create engaging marketing emails in a variety of formats. The software also allows you to send targeted messages by grouping contacts who are similar to each other in certain aspects such as purchasing behavior and interests.

The software also has a robust split testing system that can be used to improve the deliverability (opens and click rates) of your sent emails.

ActiveCampaign Email Marketing Tool Features:

• Marketing automation
• Advanced contact list management and segmentation
• Visual drag-and-drop builder
• Split testing

Verdict: ActiveCampaign earns its spot on this list due to its powerful marketing automation capabilities and an intuitive email builder. Its split testing capability is a key strength as businesses can use it to improve the deliverability of their marketing campaigns.

ActiveCampaign Email Marketing Tool Price: $9/month-Lite, $49/month Plus, $129/month - Professional

Email Marketing Tools - Conclusion

Email marketing is a cost-effective and time-efficient way for businesses to expand their customer base and increase revenue. If recent reports are to be believed, an effective email marketing campaign can earn more ROI than any other marketing strategy.

However, it is also important to note that the success of your marketing campaign will depend entirely on the email marketing software you choose. So choosing the right email marketing software is non-negotiable if you want to launch a lucrative marketing campaign.

As per our recommendation, if you are looking for an email marketing platform that allows you to create, send and automate email marketing campaigns and transactional emails, then look no further than Mailjet or Mailgun. If you want a tool that offers email marketing as well as CRM Lite features then HubSpot or Mailchimp would be the ideal tools for you.

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